Projects

Case studies & digital experiments

Case studies where I play "what if I worked there" with real companies, plus web projects and interface experiments I built because an idea wouldn't leave me alone.

01

What If I Worked At

A real problem I noticed, turned into a full strategy. Some pieces stay on paper; some I build so you can try the idea yourself.

Strategy · CPG launch What If I Worked at Lysol? Botánica Shield: a premium plant-based disinfecting wipe, from market sizing to a three-year P&L. Read → Build · Product idea What If I Worked at Apple? Rethinking the iOS timer so hours, minutes and seconds each move on their own. Try the prototype →
Up next
Wispr FlowA growth campaign aimed at new Substack usersStrategy
DuolingoMusic learningStrategy
XboxA campaign built around It Takes TwoStrategy
Notion × AppleShared to-do lists that live in group chats, where people already type themBuild
02

Let's connect

I'm looking for full-time roles where I can think analytically, communicate clearly, and keep learning from smart people. Marketing analytics, strategy consulting, and product are all spaces I'm excited by.